Victor Lombardi

Design Strategist

Instinet ResearchWorks
1999

Instinet, an electronic, institutional stock brokerage, created an online collection of independent financial research, the first of its kind. Audience research revealed that, although each institutional investor used a different style of research, each investor was highly consistent in her or his style.

Therefore, a completely customizable interface became the foundation of my information architecture. Investors can track their favorite publications, authors, industries, companies, indices, etc. and customize the format of each type of information.